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How to Increase Website Conversion Rates

How to Increase Website Conversion Rates

A conversion happens when you get people who visit your website to take any action designed to lead to an immediate or future sale. While it can be a long road from getting a person to give you a social media share or signing up for a newsletter to an actual purchase, even these types of conversions are getting future customers into your funnel.

Make a purchase, submit a form, click an offer, read an entire blog post, reach a landing page – these are the conversions you want to see from website visitors to grow your business. The percentage of visitors who take an action, or convert, is your conversion rate.

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Local Businesses Grow Faster With Local SEO

Local Businesses Grow Faster With Local SEO

Do you have a business that serves one or several local areas?

Your run-of-the-mill website SEO won't bring the impactful results of local search engine optimization. And local SEO is what you need to be found by new customers in your area.

Local search has been a windfall for many local businesses because physical proximity to the user is a huge ranking factor in local search results. The good news is there are things you can do to reach qualified customers at exactly the right time, converting local searchers into new customers.

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Google My Business – What’s New?

Google My Business – What’s New?

Launched in 2014, Google My Business has changed how physical location businesses are found online and in real life.

Creating a Google My Business listing is usually the first step in any local marketing strategy for anyone with search engine optimization experience. Google owns about over 90% of the global search engine market - trusting and relying heavily on their own Google My Business listings to provide the most accurate and useful local search results to its users.

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Why You Need an Optimized Google My Business Listing

You Need Google My Business

If you’ve ever Googled your competition and saw that their business listing showed up higher in search with a bunch of customer-centric information like photos, hours, special offers, and even videos, you might wonder how they got all that done. The answer is simple, they optimized their free Google My Business (aka GMB) listings, and Google rewarded them with higher search ...

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