Imagine you are opening up a Clothing Store and want to rank for the term “T-Shirts.” This page contains a prominently displayed T-Shirt.
However, search engines will also see Button shirts, dress shirts, polo shirts, sleeveless shirts, jersey, and tuxedos. This dilutes the relevance of the T-Shirt and will categorize this page as being more about “men’s shirts” than a specific item.
This page is optimized for the phrase “T-shirts” In this example, a page on the Clothing Store website has been dedicated solely to a T-Shirts. This new relevant landing page is also referenced by other linking websites and social media channels. This shows search engines that our new “T-Shirts” page is not only relevant on-site but also recognized, referenced, and supported by relevant off-site properties.
Our commitment to Pay for Performance SEO essentially mandates our ability to adapt to excogitative search engine rank factors; if we don’t, our clients don’t rank, and we don’t get paid.
Our 80+ step proprietary Search Engine Optimization Process is continuously rewritten to adapt to Google and its evolving algorithm updates. While the basic tenets of relevance remain steadfast, search ranking factors continue to change, and failure to adapt can negatively affect rankings.
Do you want a Super Experienced SEO team to provide you with Page One Ranking? Do you want to pay ONLY when we actually get you Page One Ranking? If the answer is YES, contact us today.